Fall Application Deadlines
US applicants: Nov. 15
International applicants: Nov. 15
In the online application, select 广告、公共关系及媒体设计(APRD) as the department, Media Research & Practice as the degree, and Strategic Communication as the subplan/track.
广告系战略传播博士学位, 公共关系和媒体设计是媒体学院媒体研究与实践博士课程中三个独立而独特的课程之一, Communication and Information.
战略传播博士学位是一个独特的课程,旨在为学生提供严格的理论和研究培训. 学生通过课程学习了解塑造战略传播研究的理论和方法. 这个项目强调理论如何影响实践, 批判性地分析广告和公共关系如何运作,以能够或可能建设性地促进成功, ethical and resilient functioning of society.
战略传播学和新闻学博士课程由广告系共同管理, Public Relations and Design and Journalism. 这两个专业的学生都由两个系的教师授课,并可以使用两个系的教师. 课程包括大众/公共传播文学的概述,包括专门用于广告的特定模块和课程, journalism and public relations. 课程还侧重于跨行业的领域,比如社交媒体, political communication, ethics, media organizations, health communication and video games. 博彩平台推荐欢迎并赞赏定性和定量研究方法. 毕业生在大学从事教学和研究工作,也可以在私营部门工作.
APRD is proud to share its Diversity, Equity, 使命宣言:APRD致力成为一个多元化的社区, equity, and inclusion. 博彩平台推荐的目标是理解和挑战高等教育中的特权和劣势制度, such as those based on class, race, ethnicity, gender, sexuality, and dis/ability. 博彩平台推荐寻求跨越社会和政治分歧,为历来在高等教育中代表性不足、在社会中被边缘化的声音创造空间. 换句话说,多样性不仅仅是博彩平台推荐试图让学生为之做好准备的未来现实. 这是博彩平台推荐想在这里付诸实践的一个优先事项, now, and together, 为了营造一个所有成员都能茁壮成长的学习场所.
Why enroll?
本项目教师教学的研究兴趣
- Advertising and Public Relations Pedagogy: Erin Schauster
- Activism and Organizations: Krishnamurthy Sriramesh, Jordan Morehouse, Kay Weaver
- Corporate Branding and Image Management: Burton St. John III, Seow Ting Lee, Erin Willis
- Corporate Social Responsibility: Krishnamurthy Sriramesh, Burton St. John III, Seow Ting Lee
- Crisis Communication and Risk Management: Burton St. John III, Seow Ting Lee, Krishnamurthy Sriramesh, Jordan Morehouse
- Critial Theory: Kay Weaver
- Digital Advertising: Chris J. Vargo, Harsha Ganga, Toby Hopp, Bridget Barrett
- Digital Games and Society: Harsha Ganga, Toby Hopp, Jolene Fisher, Mia Wang
- Global Public Relations: Krishnamurthy Sriramesh, Kay Weaver
- Health Communication: Seow Ting Lee, Erin Willis, Mia Wang
- Media Effects: Harsha Ganga, Mia Wang, Kay Weaver
- Media Ethics: Erin Schauster, Seow Ting Lee
- Moral Psychology: Erin Schauster
- Organizational Culture: Erin Schauster, Krishnamurthy Sriramesh
- Persuasion and Digital Media: Harsha Ganga, Erin Willis, Seow Ting Lee, Jordan Morehouse, Mia Wang
- Propaganda: Burton St. John III, Kay Weaver
- Public Diplomacy: Krishnamurthy Sriramesh, Seow Ting Lee
- Social and Economic Effects of Advertising: Harsha Ganga
- Social and Media Analytics: Chris J. Vargo, Toby Hopp, Bridget Barrett
- Strategic Public Relations Management: Krishnamurthy Sriramesh, Seow Ting Lee, Jordan Morehouse, Kay Weaver
- Strategic Communication for Social Change: Burton St. John III, Jolene Fisher, Mia Wang, Kay Weaver
- Sustainable Development and Communication: Krishnamurthy Sriramesh, Burton St. John III
- Technology and Advertising: Harsha Ganga, Mia Wang, Bridget Barrett
- Quantitative Methodology: Seow Ting Lee, Chris J. Vargo, Toby Hopp, Harsha Ganga, Kelty Logan, Mia Wang
- Qualitative Methodology: Erin Schauster, Erin Willis, Jolene Fisher, Jordan Morehouse, Bridget Barrett, Kay Weaver